Laura Rea Dickey Reflecting On the Importance of Evolution

Laura Rea Dickey has worked with Dickey’s Barbecue Restaurants since 2009 and stepped into the role of CEO in 2017. Her initial role as a consultant working to improve the restaurants’ marketing for a national launch was well received by a company.

As she continued to work with the company, Laura Rea Dickey Net Worth began to implement technology into the restaurants’ system. She recognized the increasing trend of food delivery influenced the development of the restaurant’s delivery program and app. These changes not only enabled Dickey’s Barbecue to keep up with consumer trends but also gave them a powerful source of data analytics that helped improve business.

This platform allowed Dickey’s Barbecue to pivot quickly when the COVID-19 pandemic hit. They were able to adjust focus to an online ordering system and become a frontrunner in launching contactless delivery in March 2020.

Despite the uncertainty, Laura Rea Dickey knew that the restaurant’s ability to evolve with the changing world had been one of the primary drivers of its success. Dickey’s Barbecue has a longstanding mission statement to operate successfully but also do good for its community and customers. With this in mind, she halved franchise royalties in response to the COVID-19 pandemic in order to help franchisees with cash flow and employee retention. Laura also created donation opportunities to help feed first responders and frontline workers.

Laura Rea Dickey is the CEO of Dallas-based Dickey’s Barbecue Restaurants, Inc. She began her career in marketing and information technology after graduating from Texas Christian University. Through her over two decades of experience, Dickey has worked with the likes of the American Heart Association, Chick-Fil-A, and La Madeleine. Dickey has been recognized for her work in publications such as the Dallas Business Journal, Fast Casual Magazine, Forbes, and The Wall Street Journal. Go here for additional information.


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