Why Dickey’s BBQ Is The Restaurant To Watch In The Near Future

The advent of coronavirus in late 2019 led to a devastating impact on many businesses globally. Almost all sectors were affected because of lockdowns and travel restrictions. One primary sector that was hit hard is the hospitality industry.

According to National Restaurants Association, in the US alone, over 110,000 restaurants and eateries closed down either permanently or temporarily during the pandemic. Many people lost their livelihood and employment opportunities because of restrictions in movement. However, some restaurant owners found a chance to invent new ways to remain operational. This meant that the restaurants adopted digital and online services to continue serving their clients from home.

Dickey’s BBQ Franchise is one such restaurant that saw the opportunity that had presented itself with the advent of the coronavirus pandemic. Based in Dallas, Texas, the company has been on an upward trend in its operations because of adopting to change during the pandemic. Since its establishment over 80 years ago, the family-owned restaurant has expanded its operations with over 500 franchises across the US and other countries.

An article entitled “Why Dickey’s Barbecue Pit Franchise Options Are a Perfect Fit”, discusses how easy and affordable it is to own a Dickey’s BBQ Restaurant. To stay ahead of the curve, Dickey’s Barbecue Pit have created unique, more flexible business models to provide a best-in-class franchise opportunity that meets the needs of all investors.

Their first restaurant was called the “Green Top Barbecue” and it served food out of a building where they did cater on the side. Over time, word spread of this delicious barbecue and soon there were lines out the door. People did not have menus to order off of or anything like that, so the restaurant did everything they could to give these customers what they wanted.

According to the Chief Executive Officer of Dickey’s Franchise Guarantee, Rea Dickey, the company realized increased sales of over 200 percent in the first quarter of the coronavirus pandemic. He attributes the success with their initiatives, like implementing digital services like buying online and picking up in-store (BIPOS). Because they had already launched the service way before the pandemic, the service became a mandatory requirement because of the lockdowns, further boosting their earnings.

The Delivery app was another game-changer in the success of Dickey’s BBQ. Before the pandemic, many customers preferred in-house eating, and very few used delivery apps. But this changed and more restaurants resorted to getting third-party apps to help in the delivery process, but Dickey’s developed their app that resonated well with clients. With such changes, the company had to streamline its kitchen operations to cater to more deliveries.Click here to learn more.


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